Jetblack Launches in New York City for Busy Families, Delivering a Curated Shopping Experience That’s One Text Away

BENTONVILLE, Ark. & NEW YORK–()–Jetblack,
a new shopping service that combines the convenience of eCommerce with
the customized attention of a personal assistant, launches in limited
release to customers in Manhattan and part of Brooklyn today. Led by
Rent the Runway’s visionary Jenny Fleiss, Jetblack offers its members
the ability to text nearly any shopping request and Jetblack will find
the right products and deliver them the same or next day for no
additional charge. The service is the first to launch from Walmart’s
technology incubator, Store
No 8
, where it previously operated in stealth as “Code

“We are thrilled to introduce Jetblack to the world today,” says Jenny
Fleiss, Co-Founder and CEO of Jetblack. “Consumers are looking for more
efficient ways to shop for themselves and their families without having
to compromise on product quality. With Jetblack, we have created an
entirely new concept that enables consumers to get exactly what they
need through the convenience of text messaging and the freedom of a
nearly unlimited product catalogue. We are confident this service will
make shopping frictionless, more personalized and delightful.”

The idea for Jetblack was developed and refined within Store No
8, which was established by Marc Lore last year shortly after he was
named President and CEO of Walmart U.S. eCommerce. Store No 8
has been working to incubate capabilities, powered by emerging
technologies, that will transform the future of commerce. Walmart
believes one of those capabilities is conversational commerce – or the
ability to shop through text messaging, online chat or voice – and
Jetblack is the first step along that journey.

Through its curated shopping recommendations sent via text, Jetblack can
deliver time-strapped urban parents everything from birthday gifts to
household essentials. The service uses a combination of artificial
intelligence practices and expertise from professional buyers across the
home, health, parenting, fashion and wellness categories, as well as
parents themselves. Some everyday essentials may be sourced from Walmart
and, while other items and specialty products are procured from
local brands and shops. Examples have included sourcing a specific
beauty cream from a member’s favorite local boutique, curating custom
Easter baskets and delivering them once the kids are asleep and rushing
beach essentials to a family on vacation. Jetblack launched its closed
beta in Manhattan early this year and members say shopping with Jetblack
is as easy as texting a close friend who knows your preferences.

“Our eCommerce strategy has been focused on three elements: nailing the
fundamentals, leveraging our unique strengths to play offense and
innovating for the future,” says Marc Lore. “Through Store No
8 and Jetblack, we’re able to build and test technology that can lay the
foundation for capabilities we believe will have a profound impact on
how customers may shop five years from now. Powered by conversational
commerce, the future of retail will bring convenience and high-touch
personalization to the forefront for consumers everywhere and I’m so
excited to have Jenny lead the charge.”

As part of its limited release, consumers can visit
starting today to learn more and join the waitlist.

About Jetblack

Jetblack – a new members-only shopping service – is the easiest way for
busy parents to shop. Powered by expert research and personal
recommendations, the service lets members order everything from
toiletries and household items, to toys and fashion with a simple text
message. Founded by Jenny Fleiss, Jetblack is the first business to
emerge from Walmart’s tech incubator, Store No 8. Launching
initially in Manhattan, Jetblack is creating the next step in premium
retail with a conversational commerce experience that saves members
time, money, and energy. You can learn more about Jetblack by visiting
or following via Instagram @Jetblack.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and
through their mobile devices. Each week, nearly 270 million customers
and members visit our more than 11,700 stores under 65 banners in 28
countries and eCommerce websites. With fiscal year 2018 revenue of
$500.3 billion, Walmart employs approximately 2.3 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting,
on Facebook at
and on Twitter at

This article originally appeared here via Google News